4 Minutes Read Need more investment in your sales coaching strategies? Every company wants more out of its sales team. Whether it’s the standard 15% YoY increase or a new ‘low-quality’ lead source or you’re just having a bad month, we have all at one point or another had the “you need to do better” conversation. And depending on the company and your level of seniority, there might be an implicit “or else” attached.
4 Minutes Read Email deliverability is essential for email marketing campaigns. If your email isn’t delivered, it won’t be seen by the customer and you will not get any engagement with them. In 2019, the number of global email users amounted to 3.9 billion. (Statista, 2019)
In order to reach as many email users as possible, email marketers need to improve their email deliverability.
5 Minutes Read If you don’t measure it, it doesn’t exist.
These are the words that ring in my ears when I take on a new sales team. We have a wealth of data in this day an age, no matter your CRM, chances are you have more data at your fingertips than you realise. There’s an obvious advantage to measure and report on all the metrics you have but which ones improve performance? Which ones will help you coach your reps?