Marketing

6 Tips That Will Improve Your Email Deliverability

4 Minutes Read Email deliverability is essential for email marketing campaigns. If your email isn’t delivered, it won’t be seen by the customer and you will not get any engagement with them. In 2019, the number of global email users amounted to 3.9 billion. (Statista, 2019)

In order to reach as many email users as possible, email marketers need to improve their email deliverability.

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How to Deal with a Difficult Boss

5 Minutes Read People don’t quit because they don’t like their job, they quit because they don’t like their manager. This is especially true in sales and marketing where having a difficult boss can affect your performance.

How to Deal with a Difficult Boss

How to Run a Smarketing Meeting

5 Minutes Read If you work in inbound sales or marketing then you will appreciate the importance of putting the buyer first and why sales and marketing should work together as one team.

How to Run a Smarketing Meeting

How to Start an Email Nurture Campaign

9 Minutes Read So you’ve got a list of contacts from newsletter subscriptions, lead forms, previous sales etc. but not sure how to capitalise on all those email addresses with a captivating and engaging email nurture campaign?

How to get started on an email nurture campaign

What are Marketing Strategies and Why are they Important

8 Minutes Read A marketing strategy is ultimately how you will connect with your customers. So having an well considered marketing strategy is key to success. There are many different types of marketing strategies so which ones should you choose for your business? How do you prioritise them?

What are Marketing Strategies and Why are they Important

What is Smarketing and How to Leverage It

5 Minutes Read It’s the age old debate, marketing move heaven and hell to get the leads but sales aren’t prepared to work them? Or is it that sales are busting their guts to engage with the leads but leads they’re given are weak?

What is Smarketing and How to Leverage It

The Definitive HubSpot CRM Review

9 Minutes Read HubSpot’s product features are broken down into “Hubs” which build on it’s free CRM platform giving organisations the ability to pay for the Hubs they need, when they need them. If you already have Salesforce or another such system for sales but you’re impressed with HubSpot’s impressive Marketing Hub then you can integrate the two systems seamlessly. Or you might need something for your Sales and Service teams to use, HubSpot integrates with WordPress, Shopify, Zapier, Salesforce and many many more systems.

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